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Est. 2026 · British Columbia

BA Brydge Academy

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Marketing & Growth · Intermediate

Tracking, Attribution & Dashboards

Know what’s actually working - set up tracking, attribution, and dashboards you trust.

In-person · on-site Essential 90-120 min Full 3-4 hours Certificate on completion

Two ways to take it

Essential

90-120 min

The complete program in a focused session: the same hands-on training, assessment, and certificate of completion, compressed into 90-120 min.

$297 + tax / person

≈ $59 / person after ETG

Full

3-4 hours

The same content and certificate, with more guided practice time on your own tools and workflows.

$500 + tax / person

≈ $100 / person after ETG

Minimum 2 participants. ETG reimburses up to 80% for eligible employers.

Who it’s for

Marketers and owners who want to stop guessing and start measuring which channels and campaigns actually drive results.

What you’ll be able to do

  • Set up reliable tracking across your marketing channels
  • Understand attribution and read it without being misled
  • Build dashboards that answer real business questions
  • Use the data to decide where to spend next

Curriculum

  1. 01

    Tracking setup

    Capturing the events that matter, cleanly.

  2. 02

    Attribution

    Models, lookback, and what the numbers really say.

  3. 03

    Dashboards

    Reports that answer “what’s working?” at a glance.

  4. 04

    Acting on data

    Turning insight into the next decision.

Assessment & certificate

Competency is confirmed through a hands-on assessment in which each participant builds a working dashboard. Certificate of completion provided.

Frequently asked questions

Who is Tracking, Attribution & Dashboards for? +

Marketers and owners who want to stop guessing and start measuring which channels and campaigns actually drive results.

What will my team be able to do after Tracking, Attribution & Dashboards? +

By the end of the program, participants can set up reliable tracking across your marketing channels; understand attribution and read it without being misled; build dashboards that answer real business questions; use the data to decide where to spend next.

How long is Tracking, Attribution & Dashboards, and how is it delivered? +

It runs in two formats, both in-person · on-site at your location and hands-on: an Essential session (90-120 min) and the Full program (3-4 hours). Sessions use your own tools and workflows and are scheduled around your team’s working hours.

How much does Tracking, Attribution & Dashboards cost? +

Two formats, minimum 2 participants: Essential (90-120 min) is $297 + tax / person, and the Full program (3-4 hours) is $500 + tax / person. Eligible B.C. employers can recover up to 80% through the Employer Training Grant, bringing those to roughly $59 and $100 per person after funding. See our Funding page for eligibility and how to apply.

What’s the difference between the Essential and Full versions of Tracking, Attribution & Dashboards? +

Both cover the same content and include the hands-on assessment and certificate of completion. The Essential session (90-120 min) is a focused, compressed version; the Full program (3-4 hours) covers the same outcomes with more guided practice time on your own tools.

Is there a certificate or assessment for Tracking, Attribution & Dashboards? +

Competency is confirmed through a hands-on assessment in which each participant builds a working dashboard. Certificate of completion provided.

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