Marketing & Growth · Intermediate
Tracking, Attribution & Dashboards
Know what’s actually working - set up tracking, attribution, and dashboards you trust.
In-person · on-site 3-4 hours Certificate on completion
Who it’s for
Marketers and owners who want to stop guessing and start measuring which channels and campaigns actually drive results.
What you’ll be able to do
- Set up reliable tracking across your marketing channels
- Understand attribution and read it without being misled
- Build dashboards that answer real business questions
- Use the data to decide where to spend next
Curriculum
- 01
Tracking setup
Capturing the events that matter, cleanly.
- 02
Attribution
Models, lookback, and what the numbers really say.
- 03
Dashboards
Reports that answer “what’s working?” at a glance.
- 04
Acting on data
Turning insight into the next decision.
Assessment & certificate
Competency is confirmed through a hands-on assessment in which each participant builds a working dashboard. Certificate of completion provided.