Search Advertising Fundamentals

Owners and marketers who want to run and oversee search advertising with confidence, understand what their results mean, and brief partners knowledgeably.

By the end of the program, participants can structure a Google Ads account and campaign correctly; research keywords and write ads that convert; set budgets and bidding aligned to a goal; read the metrics and improve performance over time.

It runs in two formats, both in-person · on-site at your location and hands-on: an Essential session (90-120 min) and the Full program (3-4 hours). Sessions use your own tools and workflows and are scheduled around your team’s working hours.

Two formats, minimum 3 participants: Essential (90-120 min) is $297 + tax / person, and the Full program (3-4 hours) is $500 + tax / person. Eligible B.C. employers can recover up to 80% through the Employer Training Grant, bringing those to roughly $59 and $100 per person after funding. See our Funding page for eligibility and how to apply.

Both cover the same content and include the hands-on assessment and certificate of completion. The Essential session (90-120 min) is a focused, compressed version; the Full program (3-4 hours) covers the same outcomes with more guided practice time on your own tools.

Competency is confirmed through a hands-on assessment in which each participant builds a campaign plan. Designed to leave participants ready and confident. Certificate of completion provided.