Marketing & Growth · Foundational

Search Advertising Fundamentals

Plan, launch, and manage search ads that bring in the right customers.

In-person · on-site 3-4 hours Certificate on completion

Who it’s for

Owners and marketers who want to run and oversee search advertising with confidence, understand what their results mean, and brief partners knowledgeably.

What you’ll be able to do

Structure a Google Ads account and campaign correctly
Research keywords and write ads that convert
Set budgets and bidding aligned to a goal
Read the metrics and improve performance over time

Curriculum

01

Account structure

Campaigns, ad groups, and keywords done right.
02

Keywords & ads

Intent, match types, and copy that earns the click.
03

Budgets & bidding

Spending toward a measurable outcome.
04

Optimisation

Reading the data and improving week over week.

Assessment & certificate

Competency is confirmed through a hands-on assessment in which each participant builds a campaign plan. Designed to leave participants ready and confident. Certificate of completion provided.