Skip to content

Up to 80% back through the B.C. grant. See what you'd pay →

BA Brydge Academy

Programs

All programsBy industryPricing
For EmployersFunding

Resources

ArticlesFAQReadiness checklist

About

About usInstructorsCredentials
Contact Log in Book a session

Marketing & Growth · Intermediate

Digital Marketing Operations

Track and tag every interaction, build the dashboards that report on it, and feed that data to your AI assistant.

In-person · on-site Essential 90-120 min Full 4-6 hours Certificate on completion

Two ways to take it

Essential

90-120 min

The complete program in a focused session: the same hands-on training, assessment, and certificate of completion, compressed into 90-120 min.

$2,000 + tax / person

≈ $400 / person after ETG

Full

4-6 hours

The same content and certificate, with more guided practice time on your own tools and workflows.

$3,000 + tax / person

≈ $600 / person after ETG

Minimum 3 participants. ETG reimburses up to 80% for eligible employers.

Who it’s for

Owners, operators, and marketing staff who need to know what is actually working, and want that answer available to their AI assistant instead of locked inside separate platforms. Covers the measurement layer end to end: tracking, tagging conventions, reporting dashboards, and the data feed into an assistant. Running Google and Meta campaigns is covered separately in Search Advertising Fundamentals and Social Media Advertising.

What you’ll be able to do

  • Implement and verify tracking across the website and forms with GA4 and Google Tag Manager
  • Define conversion events that reflect real business outcomes rather than page views
  • Establish one tagging convention for UTMs, campaigns, and CRM contacts, and keep it consistent
  • Connect ad platforms, analytics, and the CRM so source data follows each lead through to revenue
  • Build reporting dashboards that answer the questions the business actually asks
  • Feed the measurement data into an AI assistant so it can report on and reason about performance

Curriculum

  1. 01

    Tracking implementation

    GA4 and Google Tag Manager on the site and forms, verified end to end rather than assumed.

  2. 02

    Conversion events

    Define and fire the events that represent real business outcomes.

  3. 03

    Tagging conventions

    A consistent system for UTMs, campaign names, and CRM tags that holds up as you grow.

  4. 04

    Connecting the data

    Carry source and campaign data from the first click, through the CRM, to closed revenue.

  5. 05

    Reporting dashboards

    Build dashboards around the decisions the business makes each week.

  6. 06

    Feeding your AI assistant

    Give the assistant structured access to performance data so it can report and flag what changed.

Assessment & certificate

An on-site session. Competency is confirmed through a hands-on assessment: each participant implements verified conversion tracking, applies a documented tagging convention to live campaigns and CRM records, builds a working reporting dashboard, and connects that data to an AI assistant that answers a performance question correctly, assessed against a published checklist. Certificate of completion provided.

Frequently asked questions

Who is Digital Marketing Operations for? +

Owners, operators, and marketing staff who need to know what is actually working, and want that answer available to their AI assistant instead of locked inside separate platforms. Covers the measurement layer end to end: tracking, tagging conventions, reporting dashboards, and the data feed into an assistant. Running Google and Meta campaigns is covered separately in Search Advertising Fundamentals and Social Media Advertising.

What will my team be able to do after Digital Marketing Operations? +

By the end of the program, participants can implement and verify tracking across the website and forms with GA4 and Google Tag Manager; define conversion events that reflect real business outcomes rather than page views; establish one tagging convention for UTMs, campaigns, and CRM contacts, and keep it consistent; connect ad platforms, analytics, and the CRM so source data follows each lead through to revenue; build reporting dashboards that answer the questions the business actually asks; feed the measurement data into an AI assistant so it can report on and reason about performance.

How long is Digital Marketing Operations, and how is it delivered? +

It runs in two formats, both in-person · on-site at your location and hands-on: an Essential session (90-120 min) and the Full program (4-6 hours). Sessions use your own tools and workflows and are scheduled around your team’s working hours.

How much does Digital Marketing Operations cost? +

Two formats, minimum 3 participants: Essential (90-120 min) is $2,000 + tax / person, and the Full program (4-6 hours) is $3,000 + tax / person. Eligible B.C. employers can recover up to 80% through the Employer Training Grant, bringing those to roughly $400 and $600 per person after funding. See our Funding page for eligibility and how to apply.

What’s the difference between the Essential and Full versions of Digital Marketing Operations? +

Both cover the same content and include the hands-on assessment and certificate of completion. The Essential session (90-120 min) is a focused, compressed version; the Full program (4-6 hours) covers the same outcomes with more guided practice time on your own tools.

Is there a certificate or assessment for Digital Marketing Operations? +

An on-site session. Competency is confirmed through a hands-on assessment: each participant implements verified conversion tracking, applies a documented tagging convention to live campaigns and CRM records, builds a working reporting dashboard, and connects that data to an AI assistant that answers a performance question correctly, assessed against a published checklist. Certificate of completion provided.

Related programs

Browse all programs →