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Est. 2026 · British Columbia

BA Brydge Academy

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Marketing & Growth · Intermediate

Digital Marketing Operations

Get found, run campaigns that reach the right people, and read the numbers well enough to decide.

In-person · on-site Essential null Full 4-6 hours Certificate on completion

Two ways to take it

Essential

The complete program in a focused session: the same hands-on training, assessment, and certificate of completion, compressed into .

≈ $0 / person after ETG

Full

4-6 hours

The same content and certificate, with more guided practice time on your own tools and workflows.

$3,000 + tax

≈ $600 / person after ETG

Flat price for the session. ETG reimburses up to 80% for eligible employers.

Who it’s for

Owners, operators, and marketing staff who want to run their own acquisition rather than depend on an agency to explain it. Covers organic visibility, paid social, and measurement. Google Ads is covered separately in Search Advertising Fundamentals.

What you’ll be able to do

  • Build and publish a Google Business Profile, and understand what drives local visibility
  • Research search terms and prioritise them by demand, difficulty, and what a click is worth
  • Set up and verify a tracking stack: GA4, Tag Manager, Search Console, and conversion events
  • Construct and run a paid social campaign with the right objective and audiences
  • Produce and test creative at volume, and read which concepts are actually working
  • Qualify leads before they reach your pipeline, and decide from the numbers whether to scale or stop

Curriculum

  1. 01

    Being found

    Google Business Profile, local search, and the fundamentals that decide whether you appear at all.

  2. 02

    Keyword research & prioritisation

    Find real demand, weigh difficulty against value, and choose what is worth competing for.

  3. 03

    The tracking stack

    GA4, Tag Manager, Search Console, and conversion events, verified end to end rather than assumed.

  4. 04

    Paid social campaigns

    Objectives, audiences, lookalikes, and budgets that clear the learning phase.

  5. 05

    Creative testing at volume

    Build and run many concepts, and learn to read the result instead of guessing.

  6. 06

    Qualification & deciding

    Filter leads before the pipeline, then judge cost per qualified lead against what a customer is worth.

Assessment & certificate

An on-site session. Competency is confirmed through a hands-on assessment: each participant launches a live campaign with conversion tracking verified end to end, then presents a read of the first results against a cost-per-qualified-lead target, assessed against a published checklist. Certificate of completion provided.

Frequently asked questions

Who is Digital Marketing Operations for? +

Owners, operators, and marketing staff who want to run their own acquisition rather than depend on an agency to explain it. Covers organic visibility, paid social, and measurement. Google Ads is covered separately in Search Advertising Fundamentals.

What will my team be able to do after Digital Marketing Operations? +

By the end of the program, participants can build and publish a Google Business Profile, and understand what drives local visibility; research search terms and prioritise them by demand, difficulty, and what a click is worth; set up and verify a tracking stack: GA4, Tag Manager, Search Console, and conversion events; construct and run a paid social campaign with the right objective and audiences; produce and test creative at volume, and read which concepts are actually working; qualify leads before they reach your pipeline, and decide from the numbers whether to scale or stop.

How long is Digital Marketing Operations, and how is it delivered? +

It runs in two formats, both in-person · on-site at your location · 1 to 6 participants and hands-on: an Essential session (null) and the Full program (4-6 hours). Sessions use your own tools and workflows and are scheduled around your team’s working hours.

How much does Digital Marketing Operations cost? +

Two formats, flat price for the session: Essential (null) is null, and the Full program (4-6 hours) is $3,000 + tax. Eligible B.C. employers can recover up to 80% through the Employer Training Grant, bringing those to roughly $0 and $600 per person after funding. See our Funding page for eligibility and how to apply.

What’s the difference between the Essential and Full versions of Digital Marketing Operations? +

Both cover the same content and include the hands-on assessment and certificate of completion. The Essential session (null) is a focused, compressed version; the Full program (4-6 hours) covers the same outcomes with more guided practice time on your own tools.

Is there a certificate or assessment for Digital Marketing Operations? +

An on-site session. Competency is confirmed through a hands-on assessment: each participant launches a live campaign with conversion tracking verified end to end, then presents a read of the first results against a cost-per-qualified-lead target, assessed against a published checklist. Certificate of completion provided.

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