Marketing & Growth · Foundational
Social Media Advertising
Run social media ads that reach the right people and pay off.
In-person · on-site 3-4 hours Certificate on completion
Who it’s for
Owners and marketers who want to run Facebook and Instagram ads in-house and understand what makes them work.
What you’ll be able to do
- Set up Meta Ads Manager and the basics correctly
- Define audiences and build effective campaigns
- Brief creative that stops the scroll
- Read results and improve over time
Curriculum
- 01
Meta Ads foundations
Ads Manager, objectives, and structure.
- 02
Audiences
Targeting, retargeting, and lookalikes.
- 03
Creative
What works on Facebook and Instagram, and why.
- 04
Measurement
Reading results and optimising spend.
Assessment & certificate
Competency is confirmed through a hands-on assessment in which each participant builds a campaign plan. Designed to leave participants ready and confident. Certificate of completion provided.