AI Engineering · Advanced
Create a Website with AI
Direct AI like a creative director to plan, design, build, and publish a website that looks custom, not AI-generated.
Two ways to take it
Essential
90-120 min
The complete program in a focused session: the same hands-on training, assessment, and certificate of completion, compressed into 90-120 min.
$2,000 + tax / person
≈ $400 / person after ETG
Full
4-6 hours
The same content and certificate, with more guided practice time on your own tools and workflows.
$3,000 + tax / person
≈ $600 / person after ETG
Includes 7 days of follow-up assistance after your session.
Minimum 3 participants, or book solo. ETG reimburses up to 80% for eligible employers.
Who it’s for
Owners, operators, and marketing staff who want to build or rebuild their website with AI and keep it current without waiting on a developer. Most AI-built sites look alike because the AI is given no direction. This program teaches you to direct it: set a visual standard, show the AI references instead of describing what you want, plan the structure before any code is written, and work from a reusable AI project setup with a specialist for each phase of the build. You leave with a live site and a simple content editor for updating text and images yourself. Build Your Own AI Assistant is required first: this program starts from the AI assistant you set up there. Analytics and conversion tracking are covered in Digital Marketing Operations, and advertising in Search Advertising Fundamentals and Social Media Advertising. No coding or design background is required.
What you’ll be able to do
- Set a visual standard for your brand, covering typography, colour, contrast, and imagery, and show it to the AI through references instead of describing it
- Plan the site structure and page content before any code is written, so the AI builds from a brief instead of guessing
- Set up a reusable AI project with written instructions, specialist agents, and a phase-by-phase workflow: plan, build, quality check, responsive, search
- Build and customise sections from proven components, telling the AI exactly what to change and what to keep, and fixing issues one at a time with screenshots
- Make every page readable by search engines and AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews, and connect enquiry forms to your CRM
- Publish on your own domain with a simple content editor, so you can update text and images without touching code
Curriculum
- 01
Creative direction
Why AI websites look generic, the three ways to work with AI, and a visual standard for type, colour, contrast, and imagery.
- 02
Plan before you build
Sitemap, page structure, and content written first, so the AI builds from a brief instead of guessing.
- 03
Your AI project setup
A reusable project folder with instructions, specialist agents, and a phase-by-phase workflow you copy for every new site.
- 04
Build & customise
Start from proven sections and components, tell the AI what to change and what to preserve, and iterate one fix at a time with screenshots.
- 05
Responsive, search & AI answers
Desktop, tablet, and mobile checks, SEO and answer-engine optimisation, and enquiry forms that feed your CRM.
- 06
Publish & hand over
Hosting, your domain, a quality check before launch, and a content editor for updating text and images yourself.
Assessment & certificate
A private on-site session with one seat per computer. Competency is confirmed through a hands-on assessment: each participant publishes a website of at least four pages to a live web address, built from a written brief and visual standard inside their own AI project setup, with pages that pass desktop, tablet, and mobile checks, a unique title, meta description, and structured data on every page, a working enquiry form that delivers leads into their CRM, and a content editor they use to update one page themselves, assessed against a published checklist. Certificate of completion provided. The Full program adds 7 days of follow-up assistance after the session.
Frequently asked questions
Who is Create a Website with AI for? +
Owners, operators, and marketing staff who want to build or rebuild their website with AI and keep it current without waiting on a developer. Most AI-built sites look alike because the AI is given no direction. This program teaches you to direct it: set a visual standard, show the AI references instead of describing what you want, plan the structure before any code is written, and work from a reusable AI project setup with a specialist for each phase of the build. You leave with a live site and a simple content editor for updating text and images yourself. Build Your Own AI Assistant is required first: this program starts from the AI assistant you set up there. Analytics and conversion tracking are covered in Digital Marketing Operations, and advertising in Search Advertising Fundamentals and Social Media Advertising. No coding or design background is required.
What will my team be able to do after Create a Website with AI? +
By the end of the program, participants can set a visual standard for your brand, covering typography, colour, contrast, and imagery, and show it to the AI through references instead of describing it; plan the site structure and page content before any code is written, so the AI builds from a brief instead of guessing; set up a reusable AI project with written instructions, specialist agents, and a phase-by-phase workflow: plan, build, quality check, responsive, search; build and customise sections from proven components, telling the AI exactly what to change and what to keep, and fixing issues one at a time with screenshots; make every page readable by search engines and AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews, and connect enquiry forms to your CRM; publish on your own domain with a simple content editor, so you can update text and images without touching code.
How long is Create a Website with AI, and how is it delivered? +
It runs in two formats, both in-person · on-site at your location (one seat per computer) and hands-on: an Essential session (90-120 min) and the Full program (4-6 hours). Sessions use your own tools and workflows and are scheduled around your team’s working hours.
How much does Create a Website with AI cost? +
Two formats, minimum 3 participants, or book solo: Essential (90-120 min) is $2,000 + tax / person, and the Full program (4-6 hours) is $3,000 + tax / person. Eligible B.C. employers can recover up to 80% through the Employer Training Grant, bringing those to roughly $400 and $600 per person after funding. See our Funding page for eligibility and how to apply.
What’s the difference between the Essential and Full versions of Create a Website with AI? +
Both cover the same content and include the hands-on assessment and certificate of completion. The Essential session (90-120 min) is a focused, compressed version; the Full program (4-6 hours) covers the same outcomes with more guided practice time on your own tools.
Is there a certificate or assessment for Create a Website with AI? +
A private on-site session with one seat per computer. Competency is confirmed through a hands-on assessment: each participant publishes a website of at least four pages to a live web address, built from a written brief and visual standard inside their own AI project setup, with pages that pass desktop, tablet, and mobile checks, a unique title, meta description, and structured data on every page, a working enquiry form that delivers leads into their CRM, and a content editor they use to update one page themselves, assessed against a published checklist. Certificate of completion provided. The Full program adds 7 days of follow-up assistance after the session.
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